What is Exit Offers™
It’s an advertising distribution network delivering targeted offers and
messages directly to your brands' consumers and even your competitor's
consumers, all in real-time at the point-of-sale. Instead of solely relying
on static, mass-market advertising programs with hopes of reaching your
target audience, you can now communicate directly with that target audience
at the exact moment they buy.
What do you mean by “targeted offers and messages”?
Exit Offers™ provides many different ways to target your consumers with
offers that range from coupons and advertisements, to mail-in rebates, to
invitations to visit a web site where they can participate in a web
promotion and you can capture their contact information. The extensive
targeting options include geographic by zip code or region, product specific
by bar code or brand, product category, payment type, lifestyle or shopping
cart size. The options are endless.
What is the lead time needed to get my promotion started?
Exit Offers™ is very nimble. Once you've decided on the offer and creative
you’d like to present to
your consumers, the Exit Offer can begin
distribution throughout the network in less than 90 minutes. We’ll provide
you with on-going reporting on the success of your promotion. And if at any
time you’d like to tweak your campaign, it’s only minutes before the changes
take effect, making it easy to test your targeted messages.
Can I see a sample?
Certainly. This first sample demonstrates the perfect way to bridge
social media campaigns with
the off-line world. Exit Offers™ allows you to
increase your social circles by adding more circles
from the offline world.
We learned of this Pepsi campaign in a business column and never saw it as
consumer. If presented at checkout, consumers not being reached online, will
be drawn offline.
This following sample resulted in an almost 1,000% increase
in Lotto sales for one very happy store owner.
And this sample allows Matt Brewing, brewers of Saranac
Beer, to advertise their Earth Day campaign. The only other way to find out
about this campaign was to sign up for their newsletter
or discover it on
their site. The offer increases product
awareness while Matt Brewing does its part
for the earth - a win-win.
There is so much buzz about mobile coupons. How does Exit Offers™ compare?
The technology behind mobile coupons is fascinating. We’re talking “007”
cool. You can deliver your coupon directly to the smart phone of
consumers... although, they're not necessarily your target consumers, but
they are consumers... who happen to have smart phones running the
application needed to receive the coupon... and are in the vicinity of where
the coupon gets delivered. Hmmm...
Exit Offers™ delivers your message directly to the consumers you want to
target, eliminating guesswork by identifying and qualifying them based on
what they've just purchased. It puts your
brand directly into the palm of
your target consumer's hand!